Search Engine Optimization - Search Engine Optimization Firm SEO Arbiter Secures Its 1000th Client

Source - http://www.prnewswire.com
By - SEO Arbiter
Category - Search Engine Optimization
Posted By - Imagination Print

Search Engine Optimization

We are very proud of this achievement," said Justin Gunther , President of SEO Arbiter. "This milestone validates the value of SEO, and our approach of offering an innovative integrated SEO solution to enhance the online presence of small businesses in this competitive digital age. "

SEO Arbiter recently launched its Local Business Package, which is an end-to-end Search Engine Marketing program for small businesses that service a local area.  The service provides local businesses with a complete solution that includes Pay-Per-Click management, Search Engine Optimization, Google Places for Business, and Reputation Protection.

About SEO Arbiter

SEO Arbiter is a leader in Internet Marketing, focused on providing Search Engine Marketing services that help small businesses enhance their digital footprint. Founded in 2007 as a Search Engine Optimization (SEO) firm, the company today offers Search Engine Optimization Services, Pay-Per-Click Management and Reputation Management to its global clientele that spans several industries. SEO Arbiter continues to develop innovative and integrative solutions to capitalize on the constantly evolving digital world. 

Content Management Websites - CatDV Media Asset Management Tool Helps Systemize Production Process for the University of Alabama's Winning Athletic Department

Source - http://news.yahoo.com
By - Press Release
Category - Content Management Websites
Posted By - Imagination Print

Content Management Websites

University of Alabama’s Crimson Tide Productions Elevates Championship Brand with High Level Productions Like The Nick Saban ShowAt the hub of one of the busiest and most illustrious college athletic departments in the country is the University of Alabama’s Crimson Tide Productions (CTP). Home to BCS championship Crimson Tide football team, CTP is responsible for producing the live video production and highlight videos for 15 different athletic programs including football, basketball, gymnastic, tennis, golf, volleyball, soccer, swimming, diving and more.

CTP plays a crucial role in preserving and promoting the Crimson Tide brand. In addition to video content, CTP is tasked with creation of the athletic department’s graphical elements, web content for its website, RollTide.com and live streaming for their subscription web service, TideTV.

When CTP was looking to simplify their archiving system to manage an ever-growing high volume of footage, CatDV media asset management tool delivered the solution they needed.

CatDV was built into CTP’s production infrastructure with the “The Nick Saban Show” in mind. The 30-minute highlight show with championship Alabama football coach Nick Saban, is ready to air live on TideTV the day after each game. The game footage is cut that night, closed captions are done in the morning and its off to air. The short turnaround time and need for a quick process on ingest required a custom asset management application able to handle the high demands of this highly popular show.

“We went down the path of a folder structure, and had a rigid system,” explained CTP Broadcast Engineer, Brennen Carlson. “But we’ve simply outgrown that structure. It was fine with certain productions but with a live broadcast event such as the National Signing Day, The Nick Saban Show, or many other shows, we may need to bring specific footage of a player during the season or broadcast up right away. We needed a solution that would integrate easily into our existing system and allow us to tag everyone in our database. CatDV was the best choice for us.”

CTP’s production studio is an all digital workflow, no tape. They made the transition from tape to digital approximately two years ago. 25 workstations are connected to a SAN server hosting over 100 TB of storage. Bringing CatDV into their pipeline was essential. CatDV provides for a searchable archive of previously used clips; converting CTP’s vast library of existing assets into an efficient database ready to handle the demands of Alabama’s hectic athletic department schedule.

CTP’s production team is made up of eight full-time staff members and 30-50 student interns throughout the year assisting in post-production as well as live shoots. Currently, CTP’s studio uses only two workstations for ingest. As more and more files are added to the systems, maintaining consistent workflow practices among multiple team members is a challenge. CatDV allows files to be retrieved quickly, creating a gateway for everyone to access the footage. Additionally, CatDV provides a quick and easy archiving method freeing up storage for their new projects.

“CatDV integrates seamlessly with our existing applications” stated Carlson. “It’s made the transition so much easier. We’re able to catalogue old footage (we’ve catalogued approx. 10TB of footage so far), yet not disrupt our existing system. It’s a great solution.”

Another significant benefit of CatDV for CTP has been the ability to set permissions. This enables CTP to control access to sensitive footage using CatDV to customize to their specific security requirements.

An integral part of the transition process was the customization and installation support, implemented by JB&A, CatDV master distributor for North America. JB&A’s team evaluated CTP’s current and future workflow needs, then designed a training program to help the CTP team learn how to customize CatDV, not only for the initial install, but for future needs as the production workflow and volume of content continues to grow.

Crimson Tide Productions is an example of the high standard of excellence the University of Alabama athletic department has displayed throughout its long, prestigious history. Choosing the right solutions to enhance the production workflow for an already successful brand is not taken lightly. “CTP bet on CatDV as the asset management application to help us improve our efficiency,” remarked Carlson. “It’s proving to be a winning choice.”

Business Cards Artwork - Become a Graphics Pro for Free During Photoshop Week

Source - http://mashable.com
By - Nina Frazier
Category - Business Cards Artwork
Posted By - Imagination Print

Business Cards Artwork

Beginning Monday, CreativeLIVE will host a week full of 40 free online classes taught by professionals at the top of their fields. Taking down two of the largest barriers to accessing education — geography and cost — founder Chase Jarvis hopes Photoshop Week will inspire creative individuals to pursue their passion for photo editing.

Classes are geared toward all levels, from noobs to pros, but each course focuses on how photo editing can be used to further your career.

CreativeLIVE has already educated a few million people through online workshops and tutorials through the website.

"When you get these people next to each other, you get to survey and sample a broad range of styles and types of education — and you get to experience it all at the same time," Jarvis said. "What's broken is the education system. Our hope is to transcend that system."

Online audiences can interact with the instructors through social media on Twitter and Facebook. Designated students who participate in the live audience will act as ambassadors, bringing the online students' questions to instructors. This not only allows students from all over the world to take part in the course but allows them to shape its direction. 

We are inherently social. Online classes where you can download the syllabus — that is not social," Jarvis said.

Gurus are given the ultimate access to anything they might need to aid them during instruction. All workshop sessions are shot with the full CreativeLIVE treatment, using multiple cameras and equipment that keeps the audience engaged. "The best teachers you ever had were entertaining and engaging. We want to continue in that vein," Jarvis said. "They’ve gotten better and have more at their disposal."

Lesa Snider, a long-time CreativeLIVE instructor and the author of the Photoshop and iPhoto series of Missing Manuals, says being able to communicate with an engaged audience that wants to participate is a huge incentive for her as an instructor. "That is a huge difference. I can feel the whole of the Internet there with me, and it is the most rewarding and fulfilling thing that I have been able to do," she said.

Enrollment in Photoshop Week is free by signing up on the website. From looking at advanced numbers, Jarvis is hopeful this will be the biggest Photoshop course of its kind in the world.

Business In China | The Do’s & Don’ts of Business in China

By: Sonja Cheung
Source: http://blogs.wsj.com
Category: Business
Posted By: Imagination Print

Banking on China’s economic growth and increasing consumer appetite, many overseas entrepreneurs are looking to establish businesses in the mainland, but fund managers and startup executives agree that the market is becoming harder to crack.

The Beijing skyline.
The ability to achieve a higher company valuation in Asia–in some cases 30% more than in a developed market after an initial public offering, according to Ernst & Young–is one of the key attractions for foreign startups setting up in the region, especially China. But, protecting intellectual property, establishing Chinese partnerships and adopting the right business strategy are some of the few obstacles that stand in the way.

“Companies need to avoid bringing Western business ideas straight into China. It’s not always transferable,” said Savio Kwan, who was previously the chief operating officer of one of China’s largest e-commerce companies, Alibaba Group, and is now a co-founder of A&K Consulting.

Overseas businesses need to tailor their products specifically to the Chinese user, and in particular consider the average GDP per person and adapt product pricing, said Amadeus Capital Partners co-founder Hermann Hauser, citing Chinese users’ preference to use cheaper smart phones such as those made by Qiming Venture Partners-backed Xiaomi rather than pricier handsets from the likes of Apple.

For cross-border funds, such as Infinity Group, expanding an Israeli portfolio company into China may include licensing or distributing Israeli technology to mainland companies, “but there’s the issue of intellectual-property protection, especially in an environment where there’s lots of copying,” Amir Gal-Or, founder and managing partner told Venture Capital Dispatch in a telephone interview.

Even though IP protection has improved over the last decade, there is still the question of whether a national patent is as secure as an international one, and if China’s legal system will enforce patent rights, which can be a “complex and torturous” process, “so you need the right relationships,” DLA Piper Partner Adam Cooke said at a Silicon Dragon conference in London, which also featured Kwan and Hauser.

That said, opportunities for overseas companies in China can be found in health care, food, education, entertainment and services that cater to the aging population, according to fund managers speaking in London.

Existing companies that operate in China include Cork, Ireland-based manufacturing company PCH International, which is backed by venture firms such as Cross Creek Capital, Focus Venture Partners, Fung Capital and Norwest Venture Partners, and operates in Shenzhen, and has been a supplier to Apple. As well as, U.K. fashion brand Jack Wills, backed by London private equity firm Inflexion, which has shops in Hong Kong.

Moving the other way round, from China to Europe, IDG Capital Partners’ portfolio company, Bosideng, a Chinese retailer, last year opened a shop in London, while China’s Dagong Global Credit Rating, in which cross-border European/Chinese fund Mandarin Capital Partners has a 40% stake, is becoming more active as overseas companies seek a mainland rating to help when tapping the capital markets.

Nana the World's Smartest Dog Performs Amazing Dog Tricks

Magento Website - Profit By Outsourcing Announces 15% Discount on Magento Development Services

Source - http://news.yahoo.com
By- Press Release
Category - Magento Website
Posted By -Imagination Print

Magento Website

Profit By Outsourcing introduces its expert team of professionals, who with the help of innovative technology and hard work, can solve all the requirements based Magento development in India. Their team of experienced web developers in PHP Programming in India ensures a user-friendly and dynamic website that will reflect the best available technology and effectively convey message to target audience. The company is now offering a flat 15% discount on all its Magento Development Services.

“At Profit By Outsourcing, We believe that every business is unique in its operation and style of functioning. Keeping this in view, our professional designers will work with you to develop a theme that fits your business perfectly,” said Abhinav Girdhar, CBO at Profit by Outsourcing. Magento provides three PHP Development platforms to choose from, depending upon specific requirements. These are:

a) Magento Community: This platform can be selected by expert developers and technical enthusiasts in non-mission critical environments. The user should have ample time and resources to solve the customization issues independently. This version is an open source platform with a robust development model.

b) Magento Professional: This version is best suited for small businesses, who would be working with Magento Solution partner for customizing the platform. You will be getting a warranted product with several revenue generating features not available in the Magento Community platform. It consists of Open Source Development model with commercial license and PCI Data Security Standard Compliance. The price of this version starts at $2,995 per year.

c) Magento Enterprise: This is the best platform for developing commercially viable and full feature-loaded eCommerce model, and is suitable for all kind of businesses. It is scalable and flexible as per the specific business requirements. There is no upfront license fee for this version of Magento. Besides having Open Standard Development Model with PCI Data Security Standard Compliance, Magento Enterprise platform is equipped with complete end to end product support with world class Service Level Agreements (SLA). The pricing of this version starts at $12,995 per year.

About Web Development India, Profit By Outsourcing

Profit By Outsourcing is an Offshore Web Design & Web Development Company, specializing in PHP Programming, ASP.Net Programming, AJAX Programming, RoR Programming, Custom programmed Content Management & E-Commerce Solutions/ Open source Customized Content Management & E-Commerce Solutions, Web 2.0 Designing ( 100% table less or div based designs) developed in xhtml / css as per the w3c guidelines and Rich Internet Applications (RIA's) are applications built using Adobe Flash Flex AIR Action Script, Adobe Flex, Adobe Flex(AIR), Microsoft Silverlight, Sun JAVAFX & AJAX and Web 2.0 Application Development.

Online Marketing Services - Global Visible Light Communication Market 2013 Report

Source - http://www.sfgate.com
By - Press Release
Category - Online Marketing Services
Posted By - Imagination Print

Online Marketing Services

Research and Markets announces the addition of "Visible Light Communication (VLC)/Li-Fi Technology & Free Space Optics (FSO) Market (2013-2018) – By Component (LED, Image Sensor, Opto-couplers), Application (Indoor Networking, Underwater Communication, Location Based Service, ITS) & Geography" to its catalogue.

Research and Markets announces the addition of "Visible Light Communication (VLC)/Li-Fi Technology & Free Space Optics (FSO) Market (2013-2018) – By Component (LED, Image Sensor, Opto-couplers), Application (Indoor Networking, Underwater Communication, Location Based Service, ITS) & Geography" to its catalogue. 

VLC technology, one of the advanced optical wireless communication technologies, in which light in the visible region (375nm-780nm) is used as a medium for data transmission is more secure and achieves high data rates as compared to conventional wireless technologies like Wi-Fi, Bluetooth, Wimax etc., which use radio waves for communication. Till late 1990s infrared spectrum is used for the communication. But in the early 2000s, researches started using visible light from LEDs as the medium for communication. Initially they were able to achieve network speed about 100Kbps. With continuous developments, VLC systems can now achieve about 800Mbps data rate for short range communications. Many companies and research institutes are conducting research to develop and commercialize Gigabit networks for long range communications. 

FSO is based on the same principle as VLC but it uses light in the IR spectrum for communication. Invention RONJA device in 2001, which can achieve 10Mbps network speed over 0.87 miles boosted the research activities in the FSO technology. FSO was initially used for outdoor communication applications. But in the recent times, indoor applications like enterprise connectivity, hospitals are increasing. 

Reliability and network coverage are the major issues to be considered by the companies while providing VLC services. Interferences from external light sources like sun light, normal bulbs; and opaque materials in the path of transmission will cause interruption in the communication. High installation cost of the VLC systems can be complemented by large-scale implementation of VLC. Adopting VLC technology will reduce further operating costs like electricity charges, maintenance charges etc. 

Visible light communication technology is still in the introductory phase. Indoor networking and location based services are the only applications that are quite penetrated in the market. Products for other applications (intelligent traffic management system, in-flight entertainment, and underwater communication) are expected to hit the market by the end of 2013. VLC may be implemented as a complementary technology to the existing wireless networks. VLC is expected to penetrate M2M communication, smart cities, power over Ethernet (PoE), wireless sensor networks, ubiquitous networks, augmented reality etc. after five years. 

Unlike VLC technology, FSO technology is commercialized in the market for quite some time. FSO technology is majorly used in military & aerospace applications due its secure and high speed data transmission rates. FSO is expected to be deployed in MAN (Metropolitan Area Network), service accelerating, last mile connectivity etc. applications in the near future. 

This report categorizes the VLC/Li-Fi market based on components, applications and geography. Components include LEDs, infrared emitters, Opto-couplers, and image sensors. Major applications of VLC/Li-Fi covered in this report are Intelligent Traffic Management Systems (ITMS), Indoor Networking, In-flight Entertainment, Underwater Communication, and Location Based Service (LBS). The global market is fragmented in North America, Europe, APAC and ROW. The report also describes FSO market by applications: enterprise applications, mobile carrier backhaul, and military & aerospace; and geography. 

Leading and emerging players featured in this report include Aoptix Technologies, Inc., Avago Technologies, Bytelight, Casio Computer Co., Ltd., Fraunhofergesellschaft, Fsona Networks Corp., Lifi Consortium, Lightpointe Communications, Inc., Lsa, Inc., Lvx System, Mostcom, Nakagawa Laboratories, Inc., Northern Hitec Ltd, Oledcomm France Lifi, Omega Project Consortium, Outstanding Technology Corporation, Panasonic Corporation, Penguin Automated Systems Inc., Plaintree Systems Inc, Purevlc Ltd, Society For Optical Communications Systems Ltd., Tamura Corporation, Ubiquiti Networks, Inc., and Wireless Excellence Limited.

Graphic Design For Company - Students form cinematography, graphic design company

Source - http://www.catholic.org
By - Catholic PRWire
Category - Graphic Design For Company
Posted By - Imagination Print

Graphic Design For Company

Lights, cameras and action—a lot of action.

It all came together in the dorms of VSU. A combination of those three along three students is what formed SurviveFight Productions, a photography, cinematography and graphic design company.

Behind the lens of SurviveFight is Graham Nguyen, a 19-year-old sophomore mass media major from Montgomery, Ala.  Nguyen first held a camera as a child and started snapping away. He hasn’t stopped since.

“I love the emotional aspects,” Nguyen said. “You can control what the viewer feels when they look at the photo.”

Nguyen created the business’ name with his own outlook on life in mind. “We all have our battles, but if you’re always fighting for what you believe in, it’s worth it,” he says. “It’s not about the surviving, it’s about the fight.”

In 2011, Nguyen and two of his buddies, Tanny Luong and David Hawthorne, started shooting videos and realized their similar visions and interests could be promising for creating something special.  Soon after, they began filming automotive drifting events in tandem with YOLO Drift from Cordele, Ga.

“Graham and I have always had similar ideas, we just click.” Hawthorne said. “SurviveFight is something that shows promise. We all put in the same amount of work, and it’s good to be a part of something everyone in the group wants so much.”

Luong, who also contributes to the vision of SurviveFight, was at a loss for words when asked why the group works so well together. “We just click,” he said.

As far as the future of SurviveFight goes, it’s all about rolling with the punches. Every month brings new projects to the table. More recently, the team has been shooting a TV series proposal to be pitched to the Discovery Channel.

“We don’t have the best equipment or spend the most money, but we do the best with what we have,” Nguyen said.

Along with video work, Nguyen is a highly skilled photographer. What first started as taking senior portraits for friends has turned into a steady business.

While Nguyen originally didn’t think college was for him, he quickly found a reason to be at VSU. “Being among so many people with common goals is motivating,” he said. “It’s unifying.”

Nguyen credits his motivation to his long time girlfriend, also a student at VSU, who strongly supports him and his work.

“I don’t like doing things like everyone else,” Nguyen said. “I’ve learned to do it all in my own way.”

Nguyen encourages all students to discover their vision and work toward it. “If it’s not difficult, then it’s not worth it,” he said.

Ecommerce Web Development Services - Seriously, Evolution ... WTF?

Source - http://mashable.com
By- Eric Larson
Category - Ecommerce Web Development Services
Posted By - Imagination Print

Ecommerce Web Development Services

Damn, evolution — you crazy! 

It's no mystery that the universe has a sense of humor. For proof, look at the aye-aye — a rodent-like lemur, native to Madagascar, that gathers its food by gnawing holes into trees and using its extremely long middle fingers to reach inside and pull out grubs. Also: Its eyes. 

A Tumblr page called WTF, Evolution? honors nature's most befuddling creatures, much like our llama friend below, with the theme "Go home, evolution, you're drunk." 

Featured guests include the stargazer fish, the steinbit and the (undoubtedly regal) Andean Cock-of-the-Rock.

Is it really fair for us to judge, though? In the final scene of 1968's Planet of the Apes, one of the chimpanzee scientists, Dr. Zira (Kim Hunter), agrees to give a goodbye smooch to the human astronaut, Taylor (Charlton Heston) — but not before dropping the infamous "Alright ... but you're so damned ugly" line. To Charlton Heston. 

Maybe there's a theme in there somewhere. Maybe, in the aye-aye's eyes, we humans are just as "damned ugly" and funny looking as Taylor was to Zira. We'll never know for sure — at least, not until Tumblr: Animal Kingdom Edition hits the web. 

In the meantime, keep checking WTF? for more posts of nature's funniest mysteries. 

Are there any bizarre-looking animals you think should be included in the blog? Let us know below. 

Google Ad - Everything You Need to Know About the EU Google Probe

Source - mashable.co
By - Todd Wasserman
Category - Google Ad
Posted By - Imagination Print

 Google Ad

Google earned its reputation by providing the best possible answers to consumers' questions. So it's somewhat ironic that the company is under fire in Europe for some rather halfhearted answers to European Union officials' queries over its privacy policy.

The EU has been challenging Google on the issue since last year, but the latest twist came Tuesday as CNIL, a French watchdog group, issued a statement saying Google "did not give a precise answer" to questions from European data protection. As a result, the CNIL is leading a "working group" to provide recommendations for enforcement. Those recommendations should come by this summer.

Below we explore what this means for Google.

How did this come about?

After integrating Google search results with Google Plus, the company introduced a master privacy policy in January 2012. A month later, the CNIL decided to take a closer look. In October, the CNIL, working with privacy watchdogs from 26 other European countries, called on Google to offer stricter privacy policies. Google had three months to reply, but the answers were unacceptable to the EU.

What do they want Google to do?

In short, they want Google to offer more detailed info about how it uses consumers' personal data, disclose how long it keeps such data and make it easier for consumers to opt out of sharing their information with Google and the company's various units, including YouTube, for advertising purposes.

Did Google have a similar investigation in the U.S.?

Not quite. The Federal Trade Commission settled with Google for $22.5 million last August after the agency found Google had violated the privacy of users of Apple's Safari browser on the iPhone.

But wait, wasn't there another FTC probe of Google?

Yes, but the subject of that investigation was alleged antitrust violations, not privacy. Google settled that 19-month probe on Jan. 3. An EU investigation of Google on antitrust grounds, meanwhile, continues. The EU claims it will not be influenced by the FTC's settlement. That probe may be settled soon, according to reports.

What's the upshot for Google?

Unclear. Countries in Europe vary in their enforcement powers and fines. In France, for instance, fines max out at around $388,000 for repeated privacy violations rules violations.

Ecommerce Web Development Services - Web Design Agency Pod1 Delivers Ecommerce Powered Online Trunkshow to Salvatore Ferragamo

Source - http://news.yahoo.com
By - Press Released
Category - Ecommerce Web Development Services
Posted By - Imagination Print

Ecommerce Web Development Services

   The unique and innovative Style Yourself application has customers engaged, delighted and wanting more - just in time for New York Fashion Week!

New York based eCommerce web design and development agency Pod1, has just launched the latest version of the award winning online trunkshow for luxury Italian brand Salvatore Ferragamo.

The goal of this Magento e-commerce enabled site is to create a luxurious and engaging online environment for Ferragamo’s trunkshow and pre-order offering. Ferragamo wanted to replicate their in-store experience, allowing customers to browse and pre-order the new season’s collections before it hit the stores.

The site is built with the latest HTML5 and JavaScript coding standards so is optimized for tablets like the iPad and smart-phones. Fadi Shuman says, "Tablet's are now a bigger marketplace (and a far bigger growth opportunity) than desktop PC’s, and from our research we know that the luxury shopper we are targeting uses these devices to browse and shop fashion in considerable levels. We needed to ensure the experience wasn’t diluted or affected for the tablet/iPad user to protect the integrity of the brand."

The most unique and impressive element of this microsite is the "Style Yourself" area. Here, the Ferragamo shopper is able to view the full collection or can filter by category to find products she is interested in and can then start to assemble her own personalized look on the virtual, real-life model. The items are simply clicked upon and they appear on the model, styled and fitted perfectly. Layers can be replaced, accessories can be added and retracted easily and smoothly. All the while, a running real-time total of the products and prices which are being interacted with are displayed alongside the model, ready for pre-order. This section was developed to really empower the Ferragamo customer - both existing and newly acquired – so she can fully engage with the collection and interpret it in her own way. The customer becomes the stylist, and any combination of desired products can be developed into stunning, true to life "Looks" which can be viewed from different angles, shared across the shoppers’ social media networks and ultimately, pre-ordered.

Wardrobing and outfit-building functionality can often be executed clumsily, and the outcome is unrealistic and unconvincing. We really wanted to ensure this tool was built to showcase Ferragamo’s luxury product in an environment that was fitting and deserving of the brand itself, and that ultimately would create a scenario where the customer would feel confident pre-ordering complete looks at high price-points.

Pod1 CEO & Founder, Fadi Shuman said, "This is the best version yet with enhancements in the front and back-end so customers can enjoy the experience even more.

ABOUT POD1

For over 10 years, and based out of London and New York, Pod1 creates engaging ecommerce and marketing experiences to help brands and retailers sell more online.

Clients include: Beauty.com, TAG Heuer, The Limited, Stuart Weitzman, Salvatore Ferragamo, Nanette Lepore, Net-a-Porter, Lord & Taylor, Uniqlo, Kenneth Cole, Matthew Williamson and LK Bennett.

Their unique approach to website design and build, founded on planning and insight development means that the agency is consistently breaking new ground in the world of luxury and fashion ecommerce.

SERVICES

• Ecommerce (An official partner with Magento, Demandware & Hybris)


• Website design & development


• Magento


• Demandware


• Hybris


• SEO/SEM


• Digital Strategy


• Social media


• Copywriting


• Photography

Search Engine Optimization - Search Engine Optimization Specialists Turn to Varied Sources of Information to Improve Internet Marketing Results says Black Hat World

Source - http://finance.yahoo.com
By - Press Release
Category - Search Engine Optimization

Posted By - Imagination Print

Search Engine Optimization

 In the world of internet marketing, exposure is critical. Some choose to use Google's or Bing's pay per click program that drives users to websites through a paid placement.

Another way webmasters are driving traffic is through the use of search engine optimization (SEO), which simply put is the act of improving on site visibility and off site visibility.

Most businesses have a website but the businesses that lead the pack often either hire or outsource their SEO work, those that don't generally never will find the traffic that their website truly needs in order to be a valuable asset.

Blackhatworld.com provides would be marketers with valuable information regarding both "black hat" and "white hat" seo.
Black hat seo is using any number of tricks to either steal traffic from other sites or find ways to trick the search engine algorithms. While these tricks often result in a ranking increase, many webmaster often find themselves losing ranking improvements  upon the next major update which could just be a few short months later.

White hat seo is using approved techniques to improve search engine visibility. These tactics generally take longer but the benefit is usually once a site begins to improve in search engine visibility they continue to grow or at the very least remain steady, without the fear of a penalty down the line.
The users of blackhat world come from all parts of the globe and from all walks of life. Some may be small time affiliates working from home in Germany while on the same site you may find the owner of a million dollar business researching the latest seo techniques!

It truly is a site for anyone interested in learning about marketing their business online.
Blackhatworld.com is a large community where thousands of Black Hat SEO Enthusiasts, Affiliate Marketers and Internet Marketers discuss the latest trends in marketing and making money online. Launched in 2006 BlackHatworld.com has become THE TOP destination for discussing the latest trends in internet marketing and making money online. Target Reach: Through various banners, and category advertising, you can reach your target audience very efficiently. These advertising opportunities are beneficial in creating a wealth of exposure to your website and attracting key

Content Management Websites - Atex Signs CMS Deal with Denihan Hospitality Group

Source - http://www.prweb.com
By - Melbourne, Florida
Category - Content Management Websites
Posted By - Imagination Print

       Content Management Websites

Atex, a leading supplier of software and services for global media-rich industries signed a contract with Denihan Hospitality Group for the multi-channel Atex Web Content Management platform powered by Polopoly technology. 

Denihan Hospitality Group is a nationally-recognized, independent owner and operator of boutique hotels and restaurants in top urban markets. The Denihan portfolio includes hotels, bars and restaurants operated under The James and Affinia Hotels brands, as well as luxury properties like The Surrey and The Benjamin, and other independent hotels including The Franklin and The Mansfield in New York City. 

Atex Web CMS will be deployed on more than 20 Denihan company websites. Denihan selected Atex as an enterprise platform that will provide greater agility, faster time-to-market for launching new websites, and a customizable user experience. 

“We are honored to welcome Denihan and we are especially pleased to extend our product footprint in the hospitality industries,” said Scott Roessler, CEO of Atex Americas. 

“Our products are proven in the global news media market and it is clear that the Atex value proposition is resonating in other media-rich industries,” said Peter Marsh, Atex Senior Vice President of Sales and Marketing. “The Denihan brand is distinguished by a uniquely personal, guest-centric approach to hospitality, and we are confident that the flexible Atex platform will help reinforce this uniqueness for Denihan website visitors.” 

About Atex 

Atex, headquartered in the UK with offices worldwide, is a leading technology company providing software and services for media-rich industries. Atex develops content management, advertising management and audience systems that enable companies to streamline operations and build multi-channel revenues. As a global company, Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand.

Custom Website Development - The Business of Fashion Wbsite Raises £1.3m and Backing From LVMH

Source - http://www.guardian.co.uk
By - Press Release
Category - Custom Website Development
Posted By -  Imagination Print

Custom Website Development

A fashion business website, spawned from a personal blog of a former management consultant from his flat in Notting Hill, has raised £1.3m in funding from a group of investors.

The Business of Fashion, an online journal started five years ago by Canadian Imran Amed, won the backing from prestigious companies including Louis Vuitton Moet Hennessy.

Also set to take a stake in the website is Index Ventures, which already has a stake in Net-a-Porter and Asos, Samos Investments, which has invested in Ocado and Betfair, and Carmen Busquets, a founding investor in Net-a-Porter.

Tech and media investment firm Novel TMT Ventures and Advancit Capital, an early-stage media and tech fund launched by CBS/Viacom's vice-chairman Shari Redstone, have also taken a stake.

The site, which attracts 150,000 users a month, was started by Amed six years ago from his flat in London. A Harvard MBA graduate, he had worked for McKinsey & Company but says he found his creative ambitions unfulfilled and quit to explore a new career in the media.

"I felt I was only using one side of my brain, so I took a risk and left. I tried music and TV but there was always a clear separation between creative and commercial and in fashion it was just a bit fuzzier," he said.

He began posting musings about fashion on a blog and as he became more prolific found he was building a dedicated following and highly engaged community who wanted to track his analysis of fashion trends, economics, and consumer behaviour.

Unlike fashion blogs such as The Sartorialist, which concentrate on style trends, Amed focuses on the business.

His Twitter account has nearly 600,000 followers and a photo of Chanel chief Karl Lagerfeld he posted on Instagram had 1,200 likes. Across all social media the site has 800,000 users.

His success in raising $2.1m (£1.35m) in seed capital will be of interest to bloggers around the world who find it difficult to convert traffic highs into cash.

"I was just writing on a blog and I didn't really imagine that six years later that I would be raising money," said Amed.

"What happened is we have started building this community and this community gathers around this website. Now that we have regular engagement from users, that is what the investors have bought into," he added.

The site is still being run on a lean budget but he hopes to have hired up to 10 staff, mainly tech and commercial, within the year and get to work on building events and other brand extensions to generate revenue.

Lube Stickers - Better TV Might Improve Kids' Behavior

Source - http://health.yahoo.net
By - DONNA GORDON BLANKINSHIP
Category - Lube Stickers
Posted By - Imagination Print

Lube Stickers

Teaching parents to switch channels from violent shows to educational TV can improve preschoolers' behavior, even without getting them to watch less, a study found.

The results were modest and faded over time, but may hold promise for finding ways to help young children avoid aggressive, violent behavior, the study authors and other doctors said.

"It's not just about turning off the television. It's about changing the channel. What children watch is as important as how much they watch," said lead author Dr. Dimitri Christakis, a pediatrician and researcher at Seattle Children's Research Institute.

The research was to be published online Monday by the journal Pediatrics.

The study involved 565 Seattle parents, who periodically filled out TV-watching diaries and questionnaires measuring their child's behavior.

Half were coached for six months on getting their 3-to-5-year-old kids to watch shows like "Sesame Street" and "Dora the Explorer" rather than more violent programs like "Power Rangers." The results were compared with kids whose parents who got advice on healthy eating instead.

At six months, children in both groups showed improved behavior, but there was a little bit more improvement in the group that was coached on their TV watching.

By one year, there was no meaningful difference between the two groups overall. Low-income boys appeared to get the most short-term benefit.

"That's important because they are at the greatest risk, both for being perpetrators of aggression in real life, but also being victims of aggression," Christakis said.

The study has some flaws. The parents weren't told the purpose of the study, but the authors concede they probably figured it out and that might have affected the results.

Before the study, the children averaged about 1½ hours of TV, video and computer game watching a day, with violent content making up about a quarter of that time. By the end of the study, that increased by up to 10 minutes. Those in the TV coaching group increased their time with positive shows; the healthy eating group watched more violent TV.

Nancy Jensen, who took part with her now 6-year-old daughter, said the study was a wake-up call.

"I didn't realize how much Elizabeth was watching and how much she was watching on her own," she said.

Jensen said her daughter's behavior improved after making changes, and she continues to control what Elizabeth and her 2-year-old brother, Joe, watch. She also decided to replace most of Elizabeth's TV time with games, art and outdoor fun.

During a recent visit to their Seattle home, the children seemed more interested in playing with blocks and running around outside than watching TV.

Another researcher who was not involved in this study but also focuses his work on kids and television commended Christakis for taking a look at the influence of positive TV programs, instead of focusing on the impact of violent TV.

"I think it's fabulous that people are looking on the positive side. Because no one's going to stop watching TV, we have to have viable alternatives for kids," said Dr. Michael Rich, director of the Center on Media and Child Health at Children's Hospital Boston.

Business Cards Artwork - Exceptional man with the kindest heart', says family of Gillingham murder victim

Source - http://www.thisiskent.co.uk

By - SamPayne

Category - Business Cards Artwork

Posted By - Imagination Print

Business Cards Artwork

THE family of a Gillingham man, who died after being attacked in the town, have described him as an 'exceptional man with the kindest heart'.
Paul Scott, 43, died of his injuries after being attacked by another man in Balmoral Road last Sunday.

He was knocked to the floor and broke his leg during a fight at 12.30am.
His leg was put in a cast initially but on Thursday he returned to hospital in pain and was later pronounced dead.

oday his family released this tribute: "Paul was a well-loved father to his five children, sadly taken from us too soon following the untimely death of his sister on Boxing Day. This family has had too much hurt and heartache.
"Paul was an exceptional man with the kindest heart, fun and loving."
Officers arrested yesterday a 21-year-old man from Gillingham on suspicion of murder just after 7.20pm.
Police are still appealing for witnesses to come forward.
Anyone with information about the incident is asked to contact police by calling 101.

Search Engine Optimization Services - Search Engine Optimization Specialists Turn to Varied Sources of Information to Improve Internet Marketing Results says Black Hat World

Source - http://finance.yahoo.com
By - Black Hat World
Category - Search Engine Optimization Services
Posted By - Imagination Print

Search Engine Optimization Services

 In the world of internet marketing, exposure is critical. Some choose to use Google's or Bing's pay per click program that drives users to websites through a paid placement.

Another way webmasters are driving traffic is through the use of search engine optimization (SEO), which simply put is the act of improving on site visibility and off site visibility.

Most businesses have a website but the businesses that lead the pack often either hire or outsource their SEO work, those that don't generally never will find the traffic that their website truly needs in order to be valuable asset.  

Blackhatworld.com provides would be marketers with valuable information regarding both "black hat" and "white hat" seo.

Black hat seo is using any number of tricks to either steal traffic from other sites or find ways to trick the search engine algorithms. While these tricks often result in a ranking increase, many webmaster often find themselves losing ranking improvements  upon the next major update which could just be a few short months later.

White hat seo is using approved techniques to improve search engine visibility. These tactics generally take longer but the benefit is usually once a site begins to improve in search engine visibility they continue to grow or at the very least remain steady, without the fear of a penalty down the line.

The users of blackhat world come from all parts of the globe and from all walks of life. Some may be small time affiliates working from home in Germany while on the same site you may find the owner of a million dollar business researching the latest seo techniques!

It truly is a site for anyone interested in learning about marketing their business online.

Blackhatworld.com is a large community where thousands of Black Hat SEO Enthusiasts, Affiliate Marketers and Internet Marketers discuss the latest trends in marketing and making money online. Launched in 2006 BlackHatworld.com has become THE TOP destination for discussing the latest trends in internet marketing and making money online. Target Reach: Through various banners, and category advertising, you can reach your target audience very efficiently. These advertising opportunities are beneficial in creating a wealth of exposure to your website and attracting key buyers to your service or product. Conversion rates high because the traffic is targeted.

Quick Site Stats:

Over 642,253 pages indexed in Google

5000+ users online at a time

480,053 members, growing rapidly by the day

5,022,462 posts and growing

We are currently ranked as one of the top 500 websites in the world according to alexa ratings.

Graphic Design For Company - Two San Diego Companies Honored with a National Package Design Award

Source - http://news.yahoo.com
By- Press Release
Category - Graphic Design For Company
Posted By - Imagnation Print

Graphic Design For Company

Graphic Design USA Magazine honored two San Diego companies, Life Force International and Bop Design, for their package design of Life Force’s new weight loss management program, BENew.

San Diego, CA (PRWEB) February 14, 2013

Graphic Design USA Magazine honored two San Diego companies, Life Force International and Bop Design, for their package design of Life Force’s new weight loss management program, BENew. Only 15% of the 1,650 entries were honored with this national award. Life Force hired Bop Design, a San Diego marketing firm, in September 2012 to develop a brand strategy for their new weight management product line. The goal was to position the new product as different than most fad diets on the market. Krystina Feucht, Life Force Marketing Director, comments, “There is a certain stigma related to most diet products. Life Force wanted to create something different, more natural, with cleaner ingredients than other products on the market.”

Through a collaborative process, the two companies created the brand name, product names and messaging to engage Life Force’s target market. Life Force utilizes a network of members to sell their products throughout the United States – with CA, CO and PA providing the highest sales. Bop Design Creative Director, Kara Jensen, states, “We wanted to differentiate from the fleeting diets currently on the market – BENew is not supposed to be a short-term solution but an enduring lifestyle change. The BENew plan helps people keep the weight off and feel good. A person can be transformed through this system and that’s how we came up with the brand name ‘BENew’.” There are three products in the BENew system: BEPure (detoxifier), BEFull (meal replacement) and BELean (metabolism booster).

Life Force partnered with well-known nutritionist, Mitzi Dulan, who created meal guides and a fitness plan to complement the BENew program. “For this to be a long-term lifestyle change, diet and exercise must be part of BENew,” states Feucht. For more information on BeNew.

About Life Force International

Founded in 1984, Life Force International is one of the most successful direct sales companies in the world, with operations in Canada, New Zealand, Australia, and world headquarters in the United States. Starting with their best selling product Body Balance, Life Force has developed supplements to work with the body to provide essential nutrition. Life Force utilizes a network-marketing model to sell its product line, which creates financial freedom for a growing number of Life Force Members. For more information, 

Online Marketing Services - Top SEO and SMO Services That Rapidly Increases Traffic and Online Sales

Source - http://www.virtual-strategy.com
By - PR.com
Category - Online Marketing Services
Posted By - Imagnation Print

Online Marketing Services

eTraffic Web Marketing offers premium quality SEO and SMO services through which their clients can gain high page ranks, which will attract more site traffic that turns into sales leads and profits. By using the company’s services, their brand image will expand and awareness about their products and services will spread to people all over the globe.

Melbourne, Australia, February 15, 2013 --(PR.com)-- eTraffic Web Marketing offers high quality online marketing services that will help a company to expand its business and enhance its brand name in its market segment. In this regard, the company offers a multitude of services such as search engine optimisation, search engine marketing, social media optimisation and reputation management all of which help to boost a company’s customer base and increase their profit figures.
The company’s comprehensive search engine optimisation services enable its clients to attain top page ranks in popular search engines such as Google, Bing, Yahoo and so on. Their SEO services include a variety of on-page optimisation techniques and off-page optimisation methods. By using this service, clients can experience an increase in their site’s page ranks, traffic and brand visibility. This will popularize their products or services and gain them higher sales and profits. eTraffic Web Marketing offers various types of SEO packages such for Local SEO services, E-commerce SEO and SEO Pro so that clients can select an SEO service package that is suitable for their requirements and budget limits. Those who are interested in finding out about the company’s launching of new SEO packages should visit their website for more information.
eTraffic offers search engine marketing services that effectively drive traffic to their client’s website. Their Google certified consultants will devise a strategy to run the most optimal ad words campaigns for their client’s business. This service will increase exposure to various global markets and spread awareness about their client’s brand to different parts of the world. By using this service, clients gain benefits such as increased web traffic, lead generation, sales, and brand awareness.
Now-a-days, the most popular forum that people use to interact with one another and where they can find new information is social media websites. eTraffic offers social media marketing services, wherein their clients business is marketed with various popular social media sites such as Facebook, Twitter, Digg, Linked and so on. A page is created in each of these sites with engaging an original content on the client’s products or services. In a short while, this page will be visited by many people who will come to know about the business. A link in the page to the client’s site can be used by visitors to visit the site to find out more. Information about any hot offers, new products or services will be posted in this page.
The internet is full of forums where customers can voice out their opinion on various matters. It is not unusual to see complaints about a product or a service posted in the internet. eTraffic offers reputation management services that effectively sorts out these negative reviews which can cut a site’s traffic and customers. The company’s premium reputation management services will build positive reviews about their client’s business so that people will visit their site and their online sales are not affected by any negative reviews.
eTraffic stands out from other marketing services because of its quality of service and also because it offers the latest and most innovative technique in SEO and SMO. Clients using their services gain the benefit of high page ranks, increased online visibility, good site traffic, sales lead and profits. The company’s launching of new SEO packages can be found out by visiting their site.

Ecommerce Website Design - Is Your eCommerce Website Suffering From Usability Issues?

Source - http://smartdatacollective.com
By- Press Release
Category - Ecommerce Website Design
Posted By - Imagination Print

 Ecommerce Website Design

The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an issue and, more importantly, how can you improve it? First, give it a go yourself. It’s probably been awhile since you’ve used your site like a customer. Navigate the steps through your customer’s eyes and see how difficult it is to find items. Making your website more user friendly should be a continuous process — never assume that your site can’t be improved. After all, each incomplete order may be tied to a potential customer you may never get back.

Does your website have usability issues?

A more technical way to determine if your website isn’t user friendly is to compare your traffic and sales statistics to those of other ecommerce websites. In terms of sales, a good standard to keep in mind is a visitor-to-sale conversion rate of 2-3%. This means that 2-3% of the visits to your site result in a sale in the same session. If your site is below this rate, you may want to re-examine your website design.

Another key metric is the percentage of people who have started an order on your site who actually complete one. Called the funnel conversion rate, the average for most ecommerce websites is about 29% (in other words, about 7 in 10 orders never make it past the add-to-shopping-cart step). Closing a deal is the hardest part of making a sale, so it’s important to know if your order process is preventing customers from completing purchases.

You can also get some insight into your site’s effectiveness by looking at how much time customers spend browsing on it. According to a recent study, the average time is less than 3 minutes. But you don’t necessarily want customers to spend a ton of their time on your site. While customers who spend between 3 and 4 minutes on a site tend to spend the most money, average revenue dramatically decreases when a user spends 7 or more minutes on the site. Visit durations that are too long may be the result of usability issues in your site’s layout or navigation, or the ordering process in general.

How can you improve your usability?

When only 3 in 10 orders are followed through to completion, it means your site has room for improvement. Here are some tips to improve the user friendliness of your site:

Load time

Users are accustomed to fast web pages and won’t have patience if yours is too slow. You can start by choosing a server that will be able to accommodate your website’s traffic and data needs. Eliminating unnecessary animations and excessively large images will also speed up the load time of your page.

Layout

Follow everyone else: Websites tend to have some elements in common. These include a logo in the top left that links back to the main page, a link to checkout on the right side of the page, and a “Contact Us” page that provides an email address or phone number. By following these conventions, you will make users feel more at home on your pages.

Web Design - Fahrenheit Marketing Awards $50,000 Web Design Grant to the Austin Children’s Museum

Source - http://news.yahoo.com
By - Press Release
Category - Web Design
Posted By - Imagination Print

Web Design

Fahrenheit Marketing will work with the museum to build a website that reflects the museum's commitment to the Austin community.

Austin Web design firm Fahrenheit Marketing has announced that it is awarding its $50,000 Web design grant to the Austin Children’s Museum.

Fahrenheit Marketing will work with the Austin Children’s Museum to build a website for the organization that reflects the museum’s commitment to the Austin community and provides informative and entertaining content for children and parents around the world.

“The Austin Children’s Museum application stood out among all of the others,” Fahrenheit Marketing CEO Ricardo Casas said. “They were engaged in the process and helped us understand how a new website could help both their organization and the quality of children’s education in our area.”

In the application, the Austin Children’s Museum also explained why this is an optimal time for the organization to launch a new website: Currently, the Austin Children’s Museum is building a new, larger facility and placing a renewed emphasis on STEAM (Science, Technology, Engineering, Arts and Math) activities through hands-on exhibits for children aged 0-11 years. By launching a new website alongside the new museum building, the Austin Children’s Museum plans to be able to make a bigger impact in the area.

“We’re proud to be able to help the Austin Children’s Museum through this exciting change,” Casas said. “They make such a difference for so many children in our area by providing engaging and educational recreation and we hope this website will enable them to help even more children through hands-on learning that sparks an interest in science and technology.”

To read the Austin Children’s Museum’s application for the Web design grant,

About Fahrenheit Marketing

Fahrenheit Marketing is an Internet marketing firm in Austin, Texas. Since 2008, it has provided a full range of marketing capabilities from search engine optimization to call tracking and conversion management for a variety of clients. Its employees are passionate about digital marketing and constantly innovating in their fields.

Google Ad - Trade of the Day: Google (GOOG)

Source - http://investorplace.com
By - John Jagerson and Wade Hansen,
Category - Google Ad 
Published By -  Imagination Print

Google Ad       

Recent moves by Google should keep their ad revenue momentum strong

Recommendation: Buy GOOG under $800 per share with a price target of $860 by September 2013.
Option Alternative: Buy to open the September calls at the $790 strike price for $55 per share or less. Advanced option traders may choose to cover that long position with a short call in March in a diagonal spread
Whether it is a new acquisition or a policy that can set the standard for the industry, Google (NASDAQ:GOOG) has taken several steps that will help it continue its climb to break $800 a share for the first time.

        AdWords

An issue for companies like Google that rely heavily on Internet ad revenue is the increasing number of people using mobile devices instead of personal computers. This leaves these companies tasked with putting ads on these smaller devices and getting people to click on them as they would on their personal computers.
Google is updating AdWords by rolling out mobile enhancements to the popular advertising program, which allows businesses to choose keywords. They then pay Google every time someone performs a search using those keywords and clicks on their ad. Currently, more than $40 billion of Google’s annual ad revenue comes from AdWords.

Many business owners report that they have seen sales increase with AdWords, but they also have seen the cost per click increase dramatically. And even if business owners don’t care to advertise on mobile devices, they’ll still have to pay for it, which means they’ll pay higher rates.

• The Real “4th Asset Class” Revealed: Why Warren Buffett Loves It and You Need It

Google said the enhanced campaigns allow businesses to better tailor their ads to meet the growing population of people who use mobile devices. The question becomes whether small business owners will take the bite.

Partnering With Yahoo!
In the meantime, Google and Yahoo! (NASDAQ:YHOO) have partnered in a non-exclusive contextual advertising deal. This partnership includes Google ads appearing on Yahoo pages and certain co-branded sites using Google’s AdSense for Content and AdMob services.
In a statement released by Yahoo about the partnership it was said: “Say you’ve been shopping for boots. If you see an ad for boots, that’s instantly going to pique your attention more than an ad for, say, a car battery. That’s better for users. This is why contextual advertising is such a powerful tool.”

Search Engine Optimization - 6 Advanced Strategies For Optimizing PLA Campaigns

Source - http://searchengineland.com
By - Matt Lawson
Category - Search Engine Optimization
Published By - Imagination Print

Search Engine Optimization

In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism.

However, since the transition, PLA campaigns have performed with a great deal of success. In fact, by the end of December 2012, the share of spend on PLA campaigns had increased 600% compared to January. More importantly, during the fourth quarter of 2012, as holiday shoppers searched and purchased products and gifts, some online retailers allocated as much as 30% of their search spend toward PLAs.

The richer and more engaging search experience that PLAs provide for users has produced a seemingly exponential surge in PLA adoption and spend.

However, compared to traditional paid search campaigns, PLAs are still in their infancy. Managing and optimizing the Merchant Center product feed, ad group promotions, and product targets remain relatively foreign concepts for search marketers.

In simplifying their approach to optimizing PLA campaigns, many retailers fail to deliver a relevant and rich ad experience that maximizes available revenue opportunities. By implementing the following six strategies, search marketers can refine their approach to managing and optimizing PLA campaigns and improve their revenue outcomes in 2013.

1.  Fresh, Accurate & Comprehensive

PLAs aren’t “set it and forget it” campaigns. The effectiveness of any PLA campaign starts with the quality of the product data that’s fed into Google Merchant Center. This quality is based on three factors: freshness, accuracy and comprehensiveness.

The freshness of data is based on how well the attributes defined in your product feed align with the information provided on your website. For instance, if a user lands your website via a PLA, the price shown within the ad should match the price on your website. If product details don’t match, items within Google Shopping results may be suspended. To address this issue, submit an updated product feed to Google at the same time your website is updated with new product information.

Data accuracy, like freshness, affects the shopping experience and is enforced with a high standard. To prevent products from being suspended from Google Shopping, in some cases up to one week, search marketers need to ensure that product attributes are accurate in that images match the product title and description, tax and shipping costs are correct, and other product attributes are defined to meet the Google Shopping policies.

In order to present users with highly relevant PLAs for their specific product searches, search marketers need to provide comprehensive product information within their product feed. The more information, or defined attributes, Google has about your products, the better they can serve users with relevant PLAs and send them to your website. For more information on basic and advanced product feed attributes, click here.

2.  A Picture Is Worth A Thousand Clicks

For the most part, PLAs are image-based ads. A relevant image is critical for engaging shoppers, and utilizing a stock photo fails to differentiate your products from your competitors.

If a user searches for a particular product brand and model, you’ll want to deliver an ad that shows that exact brand and model; but, to engage the shopper and promote a higher click-through rate for your products, use unique images that are not only high in quality and detail, but also represent the products accurately.

In the example below, only two of the five PLAs use an image that differentiates the ad from the competitors.