By - Press Released
Category - Ecommerce Web Development Services
Posted By - Imagination Print
 |
| Ecommerce Web Development Services |
The unique and innovative Style Yourself application has customers engaged, delighted and wanting more - just in time for New York Fashion Week!
New York based eCommerce web design and development agency Pod1, has just launched the latest version of the award winning online trunkshow for luxury Italian brand Salvatore Ferragamo.
The goal of this Magento e-commerce enabled site is to create a luxurious and engaging online environment for Ferragamo’s
trunkshow and pre-order offering. Ferragamo wanted to replicate their
in-store experience, allowing customers to browse and pre-order the new
season’s collections before it hit the stores.
The site is built with the latest HTML5 and JavaScript coding
standards so is optimized for tablets like the iPad and smart-phones. Fadi Shuman
says, "Tablet's are now a bigger marketplace (and a far bigger growth
opportunity) than desktop PC’s, and from our research we know that the
luxury shopper we are targeting uses these devices to browse and shop
fashion in considerable levels. We needed to ensure the experience
wasn’t diluted or affected for the tablet/iPad user to protect the
integrity of the brand."
The most unique and impressive element of this microsite is the "Style Yourself"
area. Here, the Ferragamo shopper is able to view the full collection
or can filter by category to find products she is interested in and can
then start to assemble her own personalized look on the virtual,
real-life model. The items are simply clicked upon and they appear on
the model, styled and fitted perfectly. Layers can be replaced,
accessories can be added and retracted easily and smoothly. All the
while, a running real-time total of the products and prices which are
being interacted with are displayed alongside the model, ready for
pre-order. This section was developed to really empower the Ferragamo
customer - both existing and newly acquired – so she can fully engage
with the collection and interpret it in her own way. The customer
becomes the stylist, and any combination of desired products can be
developed into stunning, true to life "Looks" which can be viewed from
different angles, shared across the shoppers’ social media networks and
ultimately, pre-ordered.
Wardrobing and outfit-building functionality can often be executed
clumsily, and the outcome is unrealistic and unconvincing. We really
wanted to ensure this tool was built to showcase Ferragamo’s luxury
product in an environment that was fitting and deserving of the brand
itself, and that ultimately would create a scenario where the customer
would feel confident pre-ordering complete looks at high price-points.
Pod1 CEO & Founder, Fadi Shuman
said, "This is the best version yet with enhancements in the front and
back-end so customers can enjoy the experience even more.
ABOUT POD1
For over 10 years, and based out of London and New York, Pod1 creates
engaging ecommerce and marketing experiences to help brands and
retailers sell more online.
Clients include: Beauty.com, TAG Heuer, The Limited, Stuart Weitzman,
Salvatore Ferragamo, Nanette Lepore, Net-a-Porter, Lord & Taylor,
Uniqlo, Kenneth Cole, Matthew Williamson and LK Bennett.
Their unique approach to website design and build, founded on
planning and insight development means that the agency is consistently
breaking new ground in the world of luxury and fashion ecommerce.
SERVICES
-
Ecommerce (An official partner with Magento, Demandware & Hybris)
- Website design & development
- Magento
- Demandware
- Hybris
- SEO/SEM
- Digital Strategy
- Social media
- Copywriting
- Photography
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