By - Ben Bernstein
Category - Search Engine Optimization
Posted By - Imagination Print
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| Search Engine Optimization |
The whole purpose of marketing is to get more business. That is where SEO comes in. Without proper
search engine optimization strategies, chances are very good that your
business will not get the attention it needs. Fortunately, SEO can be
easily implemented into many areas of marketing. You can even boost your
business traffic by using YouTube videos SEO. Read below to find out how you can combine YouTube videos and SEO for maximum marketing results.
Why use YouTube videos SEO?
YouTube
is the second largest search engine in the world. People jump onto this
media giant day after day to search for any number of things. Whether
it be how to videos, merchandise reviews or homes for sale, practically
anything you need can be found on YouTube. In fact, over 4 billion hours
of videos are watched on this site each month. It is one of the easiest
and most convenient places to find the information you need and in a
form that is both entertaining and helpful.
The key to using keywords
The
video title you choose will either make you or break you. In YouTube,
when a search is performed the defaulted list is sorted by relevance.
Without the right keywords used in the title of your video, a person may
have to scroll through several pages before finding yours. A good
number of videos in YouTube are solely for entertainment purposes and
there are millions of those. Your goal should be to get to the top of
the list. You can do this by using the right keywords in the video
title. Consider how you would search for your video and that will help
you to choose the most appropriate keywords.
Furthermore, before
adding the video to YouTube, make sure that your keywords are in the
actual video file name, such as “business movers-idaho.avi”. Although
the viewer does not see the file name, it does give the video more
relevance by YouTube itself.
Add links to your other videos
When
you post a video to YouTube, you can easily gain more views on other
videos you have posted by adding links to them. Of course, it is wise to
only link to videos that are relevant to the topic at hand. Links to
irrelevant videos could quickly turn people off from your company. Along
with links, you can also add tags from these other videos.
Stick to one YouTube Channel per Topic
When
you do a search on YouTube, the videos are populated by relevance.
However, you will also notice that the videos with the greatest number
of views are at the top of the list. This is where you want yours to be
and you can accomplish this by sticking to one channel per topic. An
established channel has much greater SEO power than a new channel.
Likewise, a channel with the same content throughout, will gain more
subscribers than a thrown together soup of topics.
Drive traffic to your website
Having
a YouTube channel can greatly increase the traffic to your business
website. By improving your SEO on Youtube, more people will find your
videos and will view your profile page. On your profile page is where
you should add links to your website and to other social media sites you
may have such as Facebook, Twitter and Google+. By adding links to
these pages, you can take full advantage of your YouTube videos SEO.
By combining YouTube and SEO, you can experience maximum results from your video marketing
strategies. Take advantage of this media giant and see your business
reach the top. What experiences have you had with video SEO?
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