Custom Website Development - The Business of Fashion Wbsite Raises £1.3m and Backing From LVMH

Source - http://www.guardian.co.uk
By - Press Release
Category - Custom Website Development
Posted By -  Imagination Print

Custom Website Development

A fashion business website, spawned from a personal blog of a former management consultant from his flat in Notting Hill, has raised £1.3m in funding from a group of investors.

The Business of Fashion, an online journal started five years ago by Canadian Imran Amed, won the backing from prestigious companies including Louis Vuitton Moet Hennessy.

Also set to take a stake in the website is Index Ventures, which already has a stake in Net-a-Porter and Asos, Samos Investments, which has invested in Ocado and Betfair, and Carmen Busquets, a founding investor in Net-a-Porter.

Tech and media investment firm Novel TMT Ventures and Advancit Capital, an early-stage media and tech fund launched by CBS/Viacom's vice-chairman Shari Redstone, have also taken a stake.

The site, which attracts 150,000 users a month, was started by Amed six years ago from his flat in London. A Harvard MBA graduate, he had worked for McKinsey & Company but says he found his creative ambitions unfulfilled and quit to explore a new career in the media.

"I felt I was only using one side of my brain, so I took a risk and left. I tried music and TV but there was always a clear separation between creative and commercial and in fashion it was just a bit fuzzier," he said.

He began posting musings about fashion on a blog and as he became more prolific found he was building a dedicated following and highly engaged community who wanted to track his analysis of fashion trends, economics, and consumer behaviour.

Unlike fashion blogs such as The Sartorialist, which concentrate on style trends, Amed focuses on the business.

His Twitter account has nearly 600,000 followers and a photo of Chanel chief Karl Lagerfeld he posted on Instagram had 1,200 likes. Across all social media the site has 800,000 users.

His success in raising $2.1m (£1.35m) in seed capital will be of interest to bloggers around the world who find it difficult to convert traffic highs into cash.

"I was just writing on a blog and I didn't really imagine that six years later that I would be raising money," said Amed.

"What happened is we have started building this community and this community gathers around this website. Now that we have regular engagement from users, that is what the investors have bought into," he added.

The site is still being run on a lean budget but he hopes to have hired up to 10 staff, mainly tech and commercial, within the year and get to work on building events and other brand extensions to generate revenue.

Custom Website Development - What Is Best When Choosing A Web Development Company in Australia?

Source - http://www.spyghana.com/
By - ezinemark.com
Category - Custom Website Development
Posted By - http://tinyurl.com/ContentManagementWebsites

Custom Website Development

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Selecting the company can be quite difficult decision to make.

However, it is important as the huge financial investment along with your reputation in the market is involved. Hence, no matter whichever company you choose, ensure that they have more number of satisfied and loyal clients who would be glad to work with them again. 

Before you move on to choosing the the right company, remember, you must be first clear with all things a company should offers when it comes of website designing.

Starting up with designing of the site which is obvious for a businessman to look for, ensure that the experts who would be working for your project are highly qualified and have the ability to use perfect blend of creativity and professionalism. They should be ready to help you 24* 7 and must be kind enough to explain you wheat all things are necessary to add up in your site to get more traffic and accordingly work on it.