Web Design - Fahrenheit Marketing Awards $50,000 Web Design Grant to the Austin Children’s Museum

Source - http://news.yahoo.com
By - Press Release
Category - Web Design
Posted By - Imagination Print

Web Design

Fahrenheit Marketing will work with the museum to build a website that reflects the museum's commitment to the Austin community.

Austin Web design firm Fahrenheit Marketing has announced that it is awarding its $50,000 Web design grant to the Austin Children’s Museum.

Fahrenheit Marketing will work with the Austin Children’s Museum to build a website for the organization that reflects the museum’s commitment to the Austin community and provides informative and entertaining content for children and parents around the world.

“The Austin Children’s Museum application stood out among all of the others,” Fahrenheit Marketing CEO Ricardo Casas said. “They were engaged in the process and helped us understand how a new website could help both their organization and the quality of children’s education in our area.”

In the application, the Austin Children’s Museum also explained why this is an optimal time for the organization to launch a new website: Currently, the Austin Children’s Museum is building a new, larger facility and placing a renewed emphasis on STEAM (Science, Technology, Engineering, Arts and Math) activities through hands-on exhibits for children aged 0-11 years. By launching a new website alongside the new museum building, the Austin Children’s Museum plans to be able to make a bigger impact in the area.

“We’re proud to be able to help the Austin Children’s Museum through this exciting change,” Casas said. “They make such a difference for so many children in our area by providing engaging and educational recreation and we hope this website will enable them to help even more children through hands-on learning that sparks an interest in science and technology.”

To read the Austin Children’s Museum’s application for the Web design grant,

About Fahrenheit Marketing

Fahrenheit Marketing is an Internet marketing firm in Austin, Texas. Since 2008, it has provided a full range of marketing capabilities from search engine optimization to call tracking and conversion management for a variety of clients. Its employees are passionate about digital marketing and constantly innovating in their fields.

Web Design - Factors To Focus When Picking The Web Design And Development Company

Source - http://www.melodika.net/
By - Press Release
Category - Web Design
Posted By - http://tinyurl.com/WebDesign05

Web Design

Website design can be one of the most demanded outsourced tasks for the company. Developing a web based presence through an online site is among the vital steps in expanding the company’s market.

Web development falls into two types of IT entities:

• An individual developer or a freelancer – smaller companies will be satisfied when hiring a freelancer
• Web development company – well established business prefer to work with companies like themselves

Dotwebz is very essential for every business; it deals with strategies in bringing out modern techniques that help to build a great platform for your business.

Picking the most effective website design Company:

Dotwebz make available various suggestions as regarding how to develop the website design or development company. Here we will discuss the primary factors that are important when selecting the web design company:

• Portfolio of work – looking of the past projects may be the quickest and simplest way in deciding a good company. The properly designed webpage is essential to generate the first impact of the company, so be sure you look deeper into the portfolio.

• Cost – the money necessary each web design companies is will be different, a number of may charge high set up costs & low recurring fees whereas some others have low set up cost and high recurring fees.

• Skills – the abilities of the website design company will depend upon their aims and objectives

• Qualifications – always ask for the credentials of the designers or else keep members inside the company. Qualification is vital to judge their experience and expertise.

• References – always look for the companies that make available some kind of client feedback to judge the good will. A common problem is that relying on published references is that no company will obviously advertise a bad or else in different reference so a client feedback will be the right option.

• Size of the company – one must understand that the size of the company gives you on indication about the quality of the work they produce otherwise the amenities supplied by them. Crucial factor has to be given on whether they are productive and if they've the capability of manufacturing high level of support.

• Deadlines – always ensure that your projected time scale can be achieved by the company. Is the website is more complex it will take time to realize this as the designers will require a specific brief before having the ability to provide time scales.

• Personality – nearly all of the website design projects last for several weeks or even years so a high level of compatibility should be maintained, that will make the process significantly enjoyable for the viewers

Web Design - The Strategy Behind Web Design

Source - http://smallbiztrends.com/
By - Erin Everhart
Category - Web Design
Posted By - http://tinyurl.com/WebDesign05

Web Design

A great website doesn’t start with design. You may only see what’s on the surface — a well-designed and well-functioning website.  But behind it is weeks, sometimes months, of strategic planning. 

Without it, your website wouldn’t exist in the first place.

You would never build a house without a plan. Even before you meet with your contractors, you have an idea of what you want out of your house. The same goes for your website.

Not allocating the time and resources necessary to strategically plan your website is the biggest mistake companies make. While these steps will vary based on your company’s needs, here’s what a well-developed tactical Web strategy should look like:

Step 1: Establish Your Goals

Before your Web design agency starts creating a website, make sure you’re clear on the basics: What are you trying to achieve with your new website? What is your website’s main purpose?

Ask your key stakeholders:

“What’s the biggest goal of our website?”

Everyone is likely to have different answer to this question, and you’ll want to discuss all input. But you’ll need to reach a consensus so there’s one clear-cut vision. A good way to do this is through Card Storming.

Let’s say you have four stakeholders. Pass out note cards to everyone, and give them three minutes to write down as many brand/business goals for the website they have, with one goal on each card.

Then pair up and each team has three minutes to decide on the top three goals out of  their bunch. Do that as a whole group so that, in the end, you have a consensus on the three main goals for your new website.

Step 2: Define Your Audience

Your audience will play the biggest role in your website, so you need to know everything about them. The basic demographics of age, gender and profession are good, but don’t stop there. What do your users like to do? What social networks do they use? How technically savvy are they?

This user research could include focus groups, competitive analysis, surveys, interactive exercises, or existing and potential customer interviews, depending on how in-depth you choose to go.

Step 3: Set Your Brand

The last thing you want is for your website to give your audience mixed messages from a confusing brand image. How do you want customers to feel about your brand? Be sure to adequately explain that to your web designers so they can choose color schemes and other elements to best convey that emotion.

Every color elicits a different emotion, so you want to settle on a scheme that properly conveys the tone of your brand.

Step 4: Design For Your Users

You spent that time learning about your audience. Now that knowledge needs to be implemented in the design. Make sure your agency focuses on user-centered design when building your website. This should include:

• Information architecture to organize your websites’ content.
• Intuitive navigation so your users easily flow through your website.
• Strong call to action so your users complete your designed goal.

For example, when we were redesigning a newspaper’s website, our user research showed that visitors first wanted to see the weather. So in our redesign, we put that top-right in their page layout.

 

Step 5: Track Your Results

In the end, you want a website that looks great. But you also want one that accomplishes your goals. In order to do that, make sure you have installed an analytics tracking system so you can see just how people are using your website.

Google Analytics will do just that for you.  Make sure the goals you identified in Step 1 are tracked here.

Your project is only as strong as the planning that goes into it. A proper strategy ensures effective design and development, and avoids costly setbacks.

At the conclusion of a well-developed strategic process, not only will you have a great product, but you will also have a comprehensive blueprint document to use as a basis for future expansion.

The future of your business is too important not to do it right the first time.