By - Press Release
Category - Google Ad
Posted By - http://tinyurl.com/GoogleAd2
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| Google Ad |
New research released by MarketingLand.com showed
that there is a growing difference between online advertising behaviour
on smartphones,tablets and desktop/laptop PC's. In their "Paid search
trends for 2013" study, MarketingLand.com concluded that "Investing in
device-specific targeting will become increasingly important in 2013 as
tablets gain greater market share."
The immediate consequence of this news may not be obvious to the
layman but Online Advertising expert David Twigg of OMC says it makes
the argument even more compelling for a professionally managed adwords
campaign. He says "The evolution of online advertising is pretty rapid
at the moment and one of the main areas it is evolving the fastest is in
creating campaigns that are friendly to the range of devices they are
being consumed on. For example smartphones have a quite specific
advertising layout due to the size of the screen, tablets are more akin
to laptops and desktops but still have a range of small detail
differences.
In MarketingLand.com's study it was found smartphone share of ad
clicks was starting to stabilize whilst tablet share is continuing to
increase. Twigg says "Whilst smartphone internet usage will keep growing
the experience is still a long way behind a more meaty device like a
tablet or laptop and as tablets and laptops become more and more
portable i can see they will eat
into the smartphone consumption of the internet over time. Of course all
types of device will probably continue to grow in terms of pure numbers
but i see tablets gaining the upper hand in market share terms."
In the same report MarketingLand.com pointed to the reversal of Google advertising cost per click
levels, claiming that product listing ads were a main contributor to
this trend reversal. " Our clients are on average paying lower costs per
click than 12 months ago." David Twigg says "I think the last 12 months
has been a big watershed for online marketing because there have been a
lot of disillusioned advertisers that thought it was easy to generate
leads and sales online but through a mixture of inept campaign
management and poor decision making they have burnt their budgets. We
have seen many competitors to our clients drop out of the adwords
landscape presumably through lack of ROI, this reduces the bidding
environment and causes cpc's to fall."
OMC launched a free adwords advertising appraisal last week aimed at
Australian businesses that feel their adwords campaigns should be
performing better, it is available by clicking here
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