By - India Times
Category - Company Branding
Posted By - http://tinyurl.com/CompanyBranding03
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| Company Branding |
Apple shares tumbled on Wednesday after the tech giant posted record
profits and sales of its iPhones and iPads, but offered a disappointing
forecast for the coming months.
Apple said it made a profit of $13.l billion on revenue of $54.5 billion
in the fiscal quarter that ended on December 29 as sales of iPhones and
iPads set quarterly records.
The California-based company reported that it sold 47.8 million iPhones and 22.9 million iPad tablet computers in the closing months of last year.
"We're thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter," said Apple chief executive Tim Cook.
Some investors soured on Apple, however, after it forecast that revenue for the current quarter would range from $41 to $43 billion and a gross margin of from 37.5 to 39.5 percent.
Peter Misek, analyst at Jefferies, said Apple's results topped the consensus "but fell short of our estimates."
"In particular iPhone shipments of 47.8 were disappointing," he said, noting the brokerage's estimate of 53 million.
The California-based company reported that it sold 47.8 million iPhones and 22.9 million iPad tablet computers in the closing months of last year.
"We're thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter," said Apple chief executive Tim Cook.
Some investors soured on Apple, however, after it forecast that revenue for the current quarter would range from $41 to $43 billion and a gross margin of from 37.5 to 39.5 percent.
Peter Misek, analyst at Jefferies, said Apple's results topped the consensus "but fell short of our estimates."
"In particular iPhone shipments of 47.8 were disappointing," he said, noting the brokerage's estimate of 53 million.
Apple shares dropped to $481.72 in after-market trading that followed release of the earnings results.
"The most important thing is that our customers love our products," Cook said in an earnings call with financial analysts.
"Not just buy them; love them," he continued. "Everyone at Apple has their eyes on the future."
Apple's stock has been in a downward spiral since hitting a record level above $700 last year, amid concerns that the technology icon is losing its edge in innovation, and that rivals are catching up or beating Apple in key segments.
Recently, the iPhone 5 made a lackluster debut in China and an analyst reported that Apple has cut orders for smartphone parts.
Apple remains the world's most valuable company but its image has been hit by several factors, including an embarrassing release of its glitch-ridden maps program for the new iP
"The most important thing is that our customers love our products," Cook said in an earnings call with financial analysts.
"Not just buy them; love them," he continued. "Everyone at Apple has their eyes on the future."
Apple's stock has been in a downward spiral since hitting a record level above $700 last year, amid concerns that the technology icon is losing its edge in innovation, and that rivals are catching up or beating Apple in key segments.
Recently, the iPhone 5 made a lackluster debut in China and an analyst reported that Apple has cut orders for smartphone parts.
Apple remains the world's most valuable company but its image has been hit by several factors, including an embarrassing release of its glitch-ridden maps program for the new iP
